Brandt concludes agreement with Cervus and creates international equipment distribution center


Reginabased company welcomes 64 new locations across Canada, Australia, and New Zealand.

REGINA, SK, 22 October 2021 / CNW / – Brandt Tractor Ltd., a wholly owned subsidiary of Brandt Group of Companies, is pleased to announce that it has successfully acquired Cervus Equipment Corp. 12 October 2021 vote of Cervus shareholders. The transaction sees the publicly traded Cervus move to 100% private ownership in an all-cash transaction.

The Regina-based company welcomes 64 new locations across Canada, Australia and New Zealand. (CNW Group / Tracteur Brandt Ltée)

Reginabased company welcomes 64 new locations across Canada, Australia, and New Zealand.

The historic transaction creates from Canada the largest network of equipment dealers, adding 64 locations of agricultural, transport and material handling equipment to Brandt’s existing John Deere Construction & Forestry dealerships across Canada. When fully integrated, it will give Cervus customers access to Brandt’s extensive national spare parts and technical support infrastructure.

The purchase strengthens the company’s position as a leading Canadian private company and as the largest John Deere dealer in the world.

“The addition of the Cervus branch network is a great victory for customers in all affected markets,” said Brandt owner and CEO, Shaun semple. “We have a lot to offer and we are ready to roll up our sleeves and retain our new customers through a combination of premium products and services and a consistent, high quality customer support experience. “

The agreement gives Brandt unparalleled market penetration, expanding their geographic footprint and allowing the company to add John Deere agricultural equipment in certain markets; Peterbilt transport equipment; and Clark, Sellick, JLG, Baumann and other material handling equipment in addition to their already impressive list of products and services.

With the acquisition of the Cervus sites in Canada, Australia and New Zealand, Brandt now owns and operates 120 full-service equipment dealers with over 50 additional service points and employs over 5,100 people.

The transaction will have a significant impact across the industry as the company rolls out plans to introduce expanded parts inventories, after-sales service capabilities and extended hours of operation at former Cervus dealerships. As operations are integrated, the staff at these locations is expected to increase by up to 40% with the construction of major new facilities across the network.

“Cervus staff, customers and their communities will all benefit from this acquisition through a stronger and more diverse support dealer network,” concludes Semple. “Brandt is fully committed to continuously investing in business infrastructure and community improvement; there is huge opportunity for everyone in this deal.”

The transaction was officially closed on 22 October 2021.

About the Brandt group of companies
The Brandt group of companies – headquartered in Regina, Saskatchewan, Canada – includes Brandt Agricultural Products, Brandt Engineered Products, Brandt Equipment Solutions, Brandt Road Rail, Brandt Positioning Technology, Brandt Truck Rigging & Trailers, Brandt Finance, Brandt Developments Ltd., Brandt Road Technology, Brandt Mineral Technology and Brandt Tractor Ltd. . – the world’s largest private dealer of John Deere construction and forestry equipment. Brandt has over 100 locations in Canada and in the United States, more than 3,600 employees and a growing international audience; Serving the construction, forestry, agriculture, rail, mining, steel and energy industries with unique custom products. Brandt is one of from Canada largest private companies and is part of an elite group of Platinum Club members from from Canada Best Managed Companies.

About Cervus equipment
Cervus is a leading provider of equipment solutions to customers in the agriculture, transportation and industrial markets across Canada, Australia and New Zealand. In all their territories and in their various markets, Cervus dealers are united by the sale and support of the market-leading equipment on which their customers depend to grow their business. The company operates 64 Cervus dealerships and is the authorized representative of major original equipment manufacturers, including: John Deere farm equipment; Peterbilt transport equipment; and Clark, Sellick, Doosan, JLG and Baumann material handling equipment. Cervus’ common shares are listed on the Toronto Stock Exchange and trade under the symbol “CERV”.

SOURCE Brandt Tracteur Ltée.



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