Capital A offers new hope to laid-off employees thanks to grocer airasia


KUALA LUMPUR (February 6): Capital A Bhd is rehiring employees it had to lay off in 2020 through its subsidiary airasia grocer, an online grocery platform that connects farmers and local grocery stores with consumers.

AirAsia Grocer’s Chief Executive Officer (CEO), Joanna Ibrahim, said that Airasia Grocer is the grocery delivery arm of the super app Airasia (formerly known as Airasia Farm).

As a result, the airasia farm had been created during the Recovery Movement Control Order (RMCO) in June 2020, supported by airasia digital and supported by the Ministry of Agriculture and Food Industries (MAFI).

The aim is to solve the problem of waste of fresh produce due to logistical disruptions, she said.

“Two-thirds of airasia’s grocer staff are from the airline and have previously worked in various airspace-related roles.

“We prioritize hiring our former employees to join our team, as we believe anything is possible with AirAsia’s multi-talented crew members who have a unique culture and are brave to take on new challenges. “, she said. Bernama in an exclusive interview recently.

According to Joanna, the company’s revenue has increased 18 times year-on-year despite the initial hurdle of gaining farmers’ trust.

The business-to-business (B2B) segment grew rapidly in six months, she said, adding that the company capitalized on the momentum by expanding its operations to include business-to-consumer (B2C) sales.

“Within a year, grocer airasia was shipping live seafood to China,” she said, adding that the company’s IPO should be part of its roadmap. five-year business.

To this effect, during an event to unveil the group’s new corporate identity on January 28, 2022, Capital A CEO Tan Sri Tony Fernandes said that airasia grocer was exploring blockchain technology in its operations.

The company seeks to extract food products directly from the farm so that farmers get higher profit margins because consumers can have fresher food, he said.

Former AirAsia pilot David John, 29, who has five years of aviation experience, said it was difficult to find a job after being made redundant, but the airline has not stopped to offer them other employment opportunities within the group.

“Now I am hired as a Business Development Manager at Airasia Grocer, which is a very different field from what I worked in before.

“Despite the challenges, I am encouraged by the new people I meet every day, as they remind me of the connection I had when I met passengers on my flights before,” he said.

Former senior cabin crew Hazree Zakaria, 40, said Bernama that he was fortunate and grateful to be able to join the company in which he has worked since 2008.

“I believe what Tony (Fernandes) said he would re-hire the staff who were made redundant and I also appreciate the initiative taken by Capital A to give us the opportunity to work in a new area,” said the deputy director of after-sales service at the airasia grocer. noted.

Meanwhile Trevor Wong, 31, head of merchandising and pricing at airasia, who was a former senior flight operations engineer, said he now takes care of farmers’ supply information and matches it customer costs and logistical demands.

“I’m still learning and collecting enough data to make improvements and contribute to the food industry as a whole.

“We are doing well in rehiring our laid off employees, especially ground crew members. They have the skills applicable in all of these other Capital A group industries,” he said.

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