Centric Brands innovative platform for philanthropy – WWD


April is National Volunteer Month and Centric Brands has embraced that spirit.

A brand-building company with an extensive licensing portfolio, Centric is launching a new kind of philanthropy program on Monday, called Centric Cares. It is designed for associates and partners to become more engaged in philanthropic causes.

The initiative includes monetary and in-kind donations, a soon-to-be-launched employee donation matching program, volunteer opportunities for employees, and a “Creators for a Cause” series for associates “to harness their creative skills for give back to the communities where they live and work,” the company noted in a statement Friday.

New philanthropic approach extends Centric Brands support to nonprofits including National Alliance on Mental Illness, Dress for Success, American Red Cross, Learning Ally, Haitian Americans United for Progress, Delivering Good , Save the Children, the United Nations Refugee Agency and others. In total, Centric Cares works with more than 40 local partners in New York; Montreal; Greensboro, North Carolina and Los Angeles.

Jason Rabin, CEO of Centric Brands, said the company’s social impact efforts are “centered on our commitment to serve and uplift the communities in which we live and do business” and that the Centric Cares offers “many ways to get involved and make a difference.”

Alana Weinroth, Senior Development Officer for Covenant House, said Centric “is such a committed organization supporting us top to bottom. They’ve done it all, from giving personal funds, fundraising, donating corporate dollars, doing gift drives, and volunteering.

Centric has a “Be Giving” committee of volunteer associates who encourage philanthropic efforts. In addition to identifying important causes to support, the committee is working to build stronger relationships with partner organizations, create volunteer opportunities and develop a Centric Cares hub on its intranet. The hub has a volunteer portal that lists all volunteer events in each office and includes a sign-up link to participate and an in-kind donation form to make it easy for divisions to donate surplus product. to partners in need.

Additionally, Centric will launch “Creators for a Cause,” a series of internal products that engage creative and design teams to solve one-time problems. They will design limited edition products for purchase exclusively by Centric associates. All proceeds from Creators for a Cause will be donated to a partner organization related to the issue at the center of the product. For the remainder of April, Associates will be able to purchase a variety of handcrafted dead denim stuffed animals in support of Earth Day, designed and handcrafted by members of the Marketing Team. /creation. Proceeds will be donated to Nature.org.

Additionally, to support Pride Month, which is June, a colorful canvas tote bag with the stylized words “Say Gay” was designed by a designer in the accessories division. Proceeds from the bag will be donated to the It Gets Better project.

Centric designs, researches, markets and sells products in the apparel, accessories, beauty and entertainment categories.

The portfolio includes licenses for over 100 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Spyder and Under Armor in children’s fashion; Joe’s Jeans, Buffalo, Hervé Léger and Izod in the men’s and women’s clothing category; Coach, Kate Spade, Michael Kors, AllSaints, Frye, Timberland, Hunter and Jessica Simpson in the accessories category, and in the entertainment category, Disney, Marvel, Nickelodeon and Warner Bros., among others.

The company also owns and operates Zac Posen, Hudson, Robert Graham, Avirex, Fiorelli and Taste Beauty and operates a joint venture brand, Favorite Daughter, with Sara and Erin Foster.

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