Celebrating and critiquing the advertising game in the big game.
While there will be no shortage of reviews, comments and ratings on marketing’s biggest game, Forbes brings together a collective of CMOs, creatives, and strategists to share their practitioner’s perspective on which ads land, which don’t, and why.
The journey from brief to insight, from idea to execution and from execution to ROI can be as fraught with pitfalls and compromises as it is rich with opportunities to influence a particularly predisposed audience. to pay attention. And when companies spend as many millions of dollars as these brands do — some of them tens of millions — broadcaster NBCUniversal said 30-second ad slots sell for up to $7 million — the question who will and will not be profitable looms large.
Join us during the game on Twitter as Forbes a d Forbes CMO Discuss #SuperBowlAds with marketers (see below) from a variety of industries, perspectives, and visions, who know how the advertising game is won and lost.
• Seth MatlinForbes CMO Network Managing Director
• Marty SwantForbes CMO Network Editor