Lomotif launches Lomo TV at EDC, showing all kineticFIELD performances and exclusive live behind-the-scenes interviews with Lil Nas X and The Kid Laroi
Posted: October 24, 2021 at 12:20 am MDT|Update: 1 hour ago
LAS VEGAS, 24 October 2021 / PRNewswire / – Lomotif, the popular video-sharing social media platform and rival of TikTok, welcomed special guests Lil Nas X and The Kid Laroi to the Electronic Daisy Carnival (EDC) 2021 as the duo gave a surprise performance during the festival. Lomotif took the opportunity to launch LoMo TV – a new entertainment and lifestyle network offering original programming within the Lomo app. LoMo TV starts broadcasting live today where it is a streaming partner. During EDC, LoMo TV will feature exclusive behind-the-scenes content and interviews during the concert, as well as an exclusive performance by Lil Nas X and a new song from the superstar artist.
It was Ted farnsworth (Chairman of Lomotif parent company ZASH Global Media) and Olivia rudensky, (CEO and founder of FANMADE), who made the 11e hour-long arrangements for Lil Nas X and Kid Laroi to perform live for fans, with millions able to share the experience remotely via the Lomotif livestream and via LoMo TV.
LoMo TV to feature TikTok personality Matt peterson (mattpeterson_) and hundreds of popular digital influencers who will be behind the scenes at EDC giving viewers exclusive interviews and content throughout the weekend.
Lomotif has been chosen as the official streaming partner for the world’s largest EDM festival alongside YouTube, Twitch, TikTok and Roblox. Lomotif exclusively broadcasts all performances on kineticFIELD, EDC’s main stage. The deal aims to increase EDC’s global social media distribution, which is currently taking place in Las Vegas.
“EDC is the perfect place for us to launch LoMo TV, large-scale entertainment and lifestyle programming with hours of original programming,” said Ted farnsworth, president, ZASH. “As leaders in music and entertainment, we are banking on the launch of LoMo recordings and will seek to continue to disrupt the music and entertainment industry. “
LoMo TV is the latest extension of the Lomotif brand, following the launch of LoMo recordings, the independent Los Angeles-based immersive record label. Pursuing its mission of empowering independent artists and creators, LoMo recordings partners with artists and creators to provide expert label services and global distribution to new talent on their Lomotif platform, as well as to work with other music labels. LoMo recordings leverages the entire ecosystem of parent company ZASH Global Media, including dramatically expanding artists’ global reach through their proprietary social media accelerator platform under AdRizer. LoMo recordings bridges the gap between traditional music standards and the emerging economy of creators.
Lomotif is a hugely popular video sharing social network platform and a budding rival to TikTok and Kuaishou. One of the fastest growing video-sharing social networking platforms in its class over the past three years, there are currently over 225 million installs of the Lomotif app globally in more than 200 countries and in over 300 languages. Over 300 million videos are viewed on the platform per month and over 10 billion User Generated Content (UGC) clips have been used to create over 740 million videos on the platform since its launch. . To watch EDC 2021 on the Lomotif platform, users can download the app from the Apple Store or Google Play for Android.
Lomotif is the first video-sharing social network platform that democratizes video creation. Since the company was co-founded by a video enthusiast Paul Yang in 2014, Lomotif obtained three technology patents focused solely on making it possible for creators to easily share and watch short videos through remixing and collaboration. Yang’s bold vision is to create the world’s largest video vocabulary to accelerate the world’s transition to video expression first. Lomotif, available at Apple and Google stores, is a revolutionary downloadable app for hip hop, rap and urban culture across United States and Latin America. Lomotif is one of five partners selected by Snapchat for a two-way integration to post stories between the two platforms. For more information on Lomotif Private Limited, please visit Lomotif’s website at www.lomotive.com.
About ZASH Global Media and Entertainment Corporation
ZASH Global Media and Entertainment Corporation is an evolving network of synergistic companies working together to disrupt the media and entertainment industry as we know it today. The ZASH team is run by a bunch of smart, if not a little cheeky, consummate disruptors. ZASH believes that its management team has an exceptional and unparalleled pivotal capacity, as its knowledge and experience is constant and unyielding. For more information on ZASH Global Media and Entertainment Corporation, please visit the ZASH website at www.zash.global.
About Vinco Ventures, Inc.
Vinco Ventures, Inc. (NASDAQ: BBIG) is a digital commerce and consumer branding mergers and acquisitions firm. Vinco’s BIG (Buy. Innovate. Grow.) Strategy will seek out acquisition opportunities that are ready to scale and grow those acquisitions through targeted traffic and content campaigns. For more information, please consult Vinco’s presentation to investors or visit Investisseurs.vincoventures.com.
Forward-looking statements and disclaimers (ZASH)
This press release contains “forward-looking” statements within the meaning of federal securities laws. Forward-looking statements include, but are not limited to, statements concerning or involving future financial performance, product performance and anticipated functionality of ZASH products or products incorporating ZASH products, and industry trends and opportunities. growth affecting ZASH. This information is based on beliefs and information currently available to the management of ZASH as well as on estimates and assumptions made by the management of ZASH. These statements can be identified by the fact that they do not relate strictly to historical or current facts. When used in this presentation, the words “estimate”, “expect”, intend “, believe”, plan “,” anticipate “,” project “and other words or the negative of these terms and similar expressions with regard to ZASH or ZASH Management identifies forward-looking statements. These forward-looking statements include statements regarding potential business synergies resulting from the acquisition of Lomotif by ZASH and the proposed merger of ZASH with Vinco, the potential market for ZASH and Lomotif’s product offerings, customer adoption and use of the Lomotif platform, and ZASH’s ability to monetize product offerings, including the Lomotif platform. These statements and other forward-looking statements contained in this press release reflect ZASH’s current view with respect to future events and are subject to risks, uncertainties, assumptions and other factors relating to industries, operations and to the operating results of ZASH and Lomotif and to all businesses that may be acquired by ZASH. If or more of these risks or uncertainties materialize, or if the underlying assumptions turn out to be incorrect, actual results may differ materially from those anticipated, assumed, estimated, expected, intended or planned. Although ZASH believes that the expectations reflected in the forward-looking statements are reasonable, it cannot guarantee future results, performance or achievements. All forward-looking statements are qualified in their entirety by this cautionary statement. ZASH is providing this information as of the date of this press release and does not undertake to update any forward-looking statements contained in this press release as a result of new information, future events or otherwise.
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