WELLESLEY, Mass .– (COMMERCIAL THREAD) – Redpoint Global, a leading software provider that helps brands deliver personalized and revenue-generating customer experiences, today announced that it has been positioned by Gartner in the Challengers quadrant of the 2021 Magic Quadrant for data quality solutions1. Redpoint was also positioned as a Challenger in the Gartner Magic Quadrant of May 2021 for the Multichannel Marketing Hub2.
“We knew early on that data quality is fundamental to digital transformation initiatives and designed our software to prioritize delivering perfect data for all use cases,” said Dale Renner, CEO and co -Founder of Redpoint Global. “As it has become imperative for brands to compete on CX basis using first party data, especially with personalized omnichannel journeys, data quality has grown in importance for businesses and remains a key differentiator. for Redpoint. We are delighted with this recognition from our company and excited about how the market continues to evolve.
Gartner writes, “The discipline of data quality assurance ensures that data is ‘fit for purpose’ and trusted by users in the context of existing business operations, analytics, and emerging digital business scenarios. Increasingly, we believe that data quality is becoming a necessity when scaling up analytics for better insights and to make reliable, data-driven decisions. Data quality is a competitive advantage that data and analytics managers (D&A) must continually engage with in order to achieve these goals. ”
The report states that “’data quality solutions’ are the processes and technologies to identify, understand, and correct data flaws that support effective data governance and analytics in business processes and decision making. decision-making. The packaged solutions available include a range of critical functions, such as profiling, analysis, normalization, cleansing, matching, monitoring, rule creation and analysis, as well as a workflow. integrated, knowledge bases and collaboration.
 Gartner, “Magic Quadrant for Data Quality Solutions”, Melody Chien, Ankush Jain, September 29, 2021
 Gartner, “Magic Quadrant for Multichannel Marketing Hubs”, Noah Elkin, Benjamin Bloom, Mike McGuire, Joseph Enever, May 10, 2021
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About Redpoint Global
With Redpoint’s software platform, rgOne, innovative businesses are perfecting their data, transforming customer experiences across the enterprise, and driving higher revenues. Redpoint’s solutions provide a single, remarkably unified point of control where all customer data is connected and each point of contact intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant actions, and a tangible ROI is how leading marketers lead the markets. To learn more, visit redpointglobal.com.