Show showcases Cebuano’s entrepreneurial spirit


The CALL to sponsor products made in Cebu was renewed during the recently concluded three-day Sugbo Negosyo Fair, which was attended by 48 micro and small entrepreneurs.

Mum Elena Arbon, director of the Department of Trade and Industry 7, said the event was necessary and timely to show her support for local businesses.

“This initiative has enabled our communities to develop, support and promote products and services as a pride of (their) place,” she said.

The salon is part of the entrepreneur’s journey to reach the Top 10 and qualify for the next level of business coaching. The exhibitors were prominent and promising business owners who were chosen from a host of rejuvenated companies and start-ups that made Sugbo Negosyo’s top candidate list.

The business fair took place from October 1-3, 2021 and took place in the SM City Cebu Northwing.

The Sugbo Negosyo is a 100 million peso livelihood assistance program of the Cebu provincial government in partnership with DTI and the Mandaue Chamber of Commerce and Industry (MCCI).

Cebu Governor Gwendolyn Garcia said the Sugbo Negosyo program began when she saw the burden of MSMEs due to the economic effects of the Covid-19 pandemic.

“That’s why we thought of doing a program that would revive the local economy in Cebu province,” Garcia said.

“There was no guide. There was no previous program that we could look at. That’s why we have many meetings. It is an evolving program and yet we have never lost sight of the objective which was to help the Cebuanos to help themselves, ”she added.

MCCI President Steven Yu said they were honored to be part of the program.

“We are the chamber’s sole partner for this program, which we see as an opportunity to help develop and hone rural businesses and livelihood skills in line with our efforts to revive the local economy,” said he declared. (JOB)


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