SRMG Expands in Publishing Industry in MENA Region with Launch of Raff Publishing


Twitter

The social media platform marked the annual event with giveaways and a contest. Twitter Middle East and North Africa asked its audience to share its plans to celebrate #SaudiNationalDay and some respondents won personalized gifts from the brand.

Twitter also created a Saudi flag emoji that was triggered whenever the hashtags #SaudiNationalDay, # SaudiNationalDay2021, and # SaudiNationalDay91 were tweeted throughout September.

A dedicated events page in Arabic and English, providing platform users with real-time updates on activities, was also launched.

Snapchat

Snap launched a one-of-its-kind activation in the region using augmented reality to mark the 91st Saudi National Day. Activation saw the Snap map of Saudi Arabia appear in bright green to represent the national flag and kingdom highlighted by other countries, the first time Snap had recolored a Middle Eastern territory on the map .

It has also marked cultural and heritage sites – such as AlUla, Tabuk Castle, Alkhobar Water Tower, Rijal Almaa, Masmak Fort and Nassif House – on the map, allowing users to explore the kingdom.

The site markers included a Face Lens experience, in which Snapchatters in Saudi Arabia found themselves on a virtual balcony with all of the national landmarks behind them.

Additionally, a series of custom Actionmojis, exclusive to Kingdom Snapchatters, have been unveiled for a limited time on National Day only.

LinkedIn

Professional networking platform LinkedIn has chosen the day to publish its first list of the top LinkedIn startups 2021, identifying the top 10 startups in Saudi Arabia.

Based on company data and compiled by the LinkedIn press team, the World’s Best Startup List is an annual ranking of new emerging companies to watch and work for.

The list for Saudi Arabia highlights the Kingdom’s emerging companies through a four-pillar methodology measuring job growth, engagement, interest in employment and talent attraction. It features startups that are successfully navigating the changing needs of consumers and businesses in the post-coronavirus (COVID-19) pandemic landscape. The full list and more details are available here.

Spotify

The music streaming and podcast platform Spotify celebrated the occasion through music by releasing a special playlist called “Ana El Saudi”.

He brought together some of the finest male and female voices to pay homage to the Saudis through a rich selection of 94 patriotic songs. The songs are considered a treasure among Saudi nationals and include “Haza El Saudi Foq” by Fahad Bin Fasla and “Sawb Alriyadh” by Mashael.

OSN

OSN marked the day by revealing the Kingdom’s most watched content. The list included new additions such as “Loki” and “Mare of Easttown”, as well as old favorites such as “Succession”, “Game of Thrones” and “Westworld”.

OSN’s latest original production series, “Al Shifra” and “No Activity,” also made the cut.


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