December 6, 2021 – The Vinexposium group has set up a new version of its Vinexposium Connect digital portal to maximize the reach of its physical events. It now provides better service to the industry 365 days a year, around the world. In 2022, through a partnership with Wine Australia, the portal will host 500 Australian wineries and roll out a series of online masterclasses that will showcase Australia’s diverse regions and wine styles.
Vinexposium Connect’s new online producer and product catalog offers professional buyers around the world unique access to international wines and spirits. Since its launch in October, 2,000 messages have been exchanged between buyers and producers. With the upcoming strong presence of Wine Australia, the Vinexposium Connect community will reach 3,000 producers presenting their business. Simultaneously, the portal will offer a content hub with exclusive articles and eventful live sessions with webinars, lectures and masterclasses.
The partnership with Wine Australia offers a program of regional conversations, masterclasses and discussions on topical regional themes, specific styles and information about what shapes Australian wine internationally. Each session will feature Australian winemakers, influencers and guest MCs. The live virtual sessions will take place from March to June 2022 and participants will need to register in advance, especially for masterclasses offering samples.
“I am delighted to welcome our historic partner Wine Australia to Vinexposium Connect. This is a response to our community’s request to engage with Australian wineries they haven’t seen in 18 months. The wine and spirits industry cannot do without physical events and needs to network throughout the year. It is our role to offer them full support of our digital portal and its features until Australia is also back in our face-to-face events. »Comments Rodolphe Lameyse, CEO of Vinexposium.
“Vinexposium Connect and Australian Wine Connect are world-class platforms that provide the wine business with the best shopping experience, modernizing interactions and business opportunities. We are delighted that this partnership is bringing 500 Australian wineries and over 4,000 wines to global buyers. The interconnectivity established through this partnership will support business continuity in a time of turmoil and continue to support in-person events upon their return, ”adds Stuart Barclay, Managing Director, Marketing, Wine Australia.
For more information visit Vinexposium Connect
Jointly owned by Comexposium and Vinexpo Holding, Vinexposium is the world’s leading organizer of wine and spirits trade fairs. Vinexposium offers an enriched range of high-performance events, adapted to different market segments, with a portfolio of emblematic and recognized events: Wine Paris & Vinexpo Paris, Vinexpo America & Drinks America, Vinexpo Hong Kong, Vinexpo Bordeaux, Vinexpo Shanghai, Vinexpo India and WBWE Amsterdam, as well as Vinexpo Explorer and World Wine Meetings.
About Vinexposium Connect
The Vinexposium Connect digital portal was established in fall 2020 and continues to develop tools and content to support and connect industry members and wine enthusiasts around the world 24/7. During physical events, Vinexposium Connect facilitates business and promotes:
• Targeted opportunities for buyers and producers to connect using a personalized filtering tool.
• Visibility for all and more business opportunities.
• A wide range of content (interviews, masterclass, market data & key figures…).
About Wine Australia
Wine Australia supports a competitive wine industry by investing in research, development and adoption (RD&A), developing national and international markets, protecting the reputation of Australian wine and administering the Export and Regional Wine Support Package ( ERWSP).
Wine Australia is a statutory authority of the Australian Commonwealth Government, established under the Wine Australia Act 2013 and funded by winemakers and winegrowers through levies and user fees and by the Australian Government, which provides matching funding for GDR investments and funds the ERWSP.