Headlining Performance by The Chainsmokers, MaximBet Music at the Market Launches Maxim Big Game Weekend Powered by DirecTV and Produced by UnKommon Events
LOS ANGELES, January 18, 2022–(BUSINESS WIRE)–With plans to launch in eight new states and Canada in 2022, MaximBet, the emerging online sportsbook and casino brand owned and operated by Carousel Group and in partnership with Maxim, the first men’s lifestyle brand, is kicking off the year with an event sports and entertainment fans won’t want to miss in Los Angeles on the Friday night before The Big Game.
This press release is multimedia. View the full press release here: https://www.businesswire.com/news/home/20220118006218/en/
MaximBet Music at the Market, powered by DirecTV, is the biggest party event of the football season, with live performances from Chainsmokers and Lil Baby in Los Angeles before the Big Game. (Photo: BusinessWire)
On Friday, February 11, Grammy Award-winning duo The Chainsmokers will headline MaximBet Music at the market powered by DirecTV, plus a performance by Lil Baby. On Saturday, February 12, Grammy-winning DJ Tiësto will headline Maxim Electric Nights. Saturday night’s event will be hosted by Curtis “50 Cent” Jackson with performances from Loud Luxury and DJ Vice.
the MaximBet Music at the market reinforces MaximBet’s commitment to operating as a lifestyle brand that rewards players with real experiences they can enjoy as well as a world-class sports betting experience.
“2022 will be MaximBet’s biggest year yet, so what better place to host a release party than in the entertainment capital of the world around the world’s most-watched sporting event,” said Daniel Graetzer, CEO of MaximBet. “Maxim is known for throwing the best parties, and the 2022 MaximBet Music at the market the party is an absolute lock for the party of the year. We look forward to bringing the only truly lifestyle brand in sports betting to states across the country.”
MaximBet appeared on the sports betting scene in September 2021 in Colorado and quickly established itself as a member of the Colorado community. In December, the company supported the victims of the devastating wildfires by matching donations from one of its players and also donating $10,000. Previously, the company became the first sports betting brand to support college athletes via name/image/likeness (NIL) by providing offers to all female student athletes 21 and older in the state in the divisions I, II and III. In October, MaximBet hosted the MaximBet Maxquerade, the first MaximBet LIVE event for over 1,000 fans in Colorado, featuring performances from Fat Joe and Cheat Codes.
Carousel Group, the parent company of MaximBet, last year entered into a 10-year multi-state partnership with Caesars Entertainment that allows the MaximBet brand to quickly secure market access to states across the country. The deal includes both sports betting and the casino. Growth will be supported by further technological improvements to come as well as an even wider range of sports markets. MaximBet recently launched MaximBet Play, its first free game available nationwide and in Canada.
For more information, visit MaximBet.com or follow the brand on Twitter and Instagram at @maximbetusa.
MaximBet is an immersive entertainment and lifestyle experience, bringing together the best of online betting and the coolest real-world experiences on one platform. MaximBet will provide players with incredible real and virtual access to celebrities, athletes and influencers, and allow guests to truly experience the Maxim lifestyle wherever they live and play. MaximBet is a Major League Baseball (MLB) and National Basketball Association (NBA) Licensed Gaming Operator.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220118006218/en/