Representing 30 percent of India’s GDP and 45 percent of exports, micro, small and medium-sized enterprises (MSMEs) form the backbone of the Indian economy.
Following two waves of the COVID-19 pandemic and statewide lockdowns, India’s six million MSMEs have realized the importance of transforming into digitally-driven businesses.
In their attempts to survive the impact of the pandemic as well as digitally transform and grow their businesses, MSMEs are rapidly adopting technologies such as cloud, digital payments, e-commerce, digital accounting, CRM, automation, etc.
However, it is not easy for MSMEs to build the necessary hardware and software capabilities on their own to enable adoption of this technology.
A leading enterprise player helping MSMEs meet this challenge at scale is Lenovo India, with its end-to-end life cycle solutions for SMEs, designed to solve their problems and improve their productivity.
With the growing expectations of work devices, the company’s ThinkBook portfolio includes a line of modern business laptops that are intuitive to use for MSMEs, while delivering features that Lenovo India says enables increased productivity and performance. effective collaboration.
In addition, Lenovo’s services include a wide range of offerings available to help MSMEs plan, manage and support their PC fleet. From initial strategic planning to configuration, deployment, security and more, Lenovo offers solutions that help businesses adopt new workplace technologies.
Ashish Sikka, Director SMB and Channel at Lenovo India, said: âIn response to the growing need for affordable IT solutions for businesses of all sizes, Lenovo is committed to empowering organizations to optimize data opportunities, by delivering the wider portfolio of solutions available to the market. If you’ve worked for an SME before, you know the challenges. Expectations are high, time is precious and financial resources are limited. Lenovo is taking steps to make it more accessible, especially for small and medium businesses. “
âLenovo is building solutions from the ground up based on the needs and aspirations of SMEs in India and around the world. Lenovo recently expanded its Device as a Service (DaaS) portfolio to include three new offerings that make it easier for small and medium businesses to benefit from this model, âhe added.
Allow MSMEs to focus on their main areas of activity
It’s an open secret that large organizations, unlike small businesses, have an in-house IT team or employees with the technical expertise to manage and run the hardware and software infrastructure necessary for deployment and deployment. use of these technologies.
However, for every 100 companies in India, there are more than 95 micro-enterprises, four small and medium-sized enterprises and less than one large enterprise, according to a study by Dun & Bradstreet India.
In terms of digital maturity, India ranks ninth in the small and medium-sized business segment in the Asia-Pacific region, according to the CISCO India SMB Digital Maturity Study 2020.
Additionally, the execution of end-to-end IT solutions for all stages of the IT lifecycle, from hardware and software to services, is typically unrelated to the business expertise areas of MSMEs.
These take up precious time and resources on the part of MSMEs – time that could have been spent maximizing income and staying afloat in the midst of the second wave of COVID-19.
This only re-emphasizes the need for solution providers like Lenovo India to manage the end-to-end IT needs of MSMEs, from hardware to software solutions and services, as well as to manage the lifecycle of their devices with DaaS, helping them to stay competitive and thrive in the midst of change. .
The road to a shared digital future
In a June 2020 report on improving economic dynamism and accelerating the growth of MSMEs, simplifying business through digitization was a key recommendation of the Global Alliance for Mass Entrepreneurship (GAME).
And as the Indian economy seeks to rebound from the negative impact of the COVID-19 pandemic and get back on track to become a $ 5,000 billion economy, ensuring the survival and digitization of MSMEs as well. that meeting their digital and IT infrastructure needs is of paramount importance.
Lenovo maintains that in this shared digital future, no one should be left behind. He also believes that the digital transformation experience must be transparent.
It is also actively responding to the demands of remote PC management, which has become a significant need for MSMEs planning in terms of scale and growth.
Such an opportunity for the digitization of MSMEs is great in India. A 2019 Zinnov report estimated that the total digital opportunity offered by Indian MSMEs would grow from around $ 30 billion in 2019 to $ 85 billion in 2024.
Additionally, a survey of small and medium-sized business owners by Intermedia and Sapio Research suggests that more than half of SMEs are likely to maintain increased long-term remote working options, which only reiterates the importance of providers of IT infrastructure solutions that enable hybrid workplace models that are becoming more and more common.
To learn more about how the Indian business ecosystem can come together to enable digital transformation and build an IT infrastructure for sustainable Indian MSMEs, YourStory is hosting its third annual MSME Summit in India 2021 from June 18-27, 2021. register here.
Many thanks to Lenovo and Intel, our title sponsors for the Indian MSME Summit 2021.